Nidia’s Flowers
E - commerce flower shop
Tools
Adobe XD & Canva
Scope
Oct 2023 - Dec 2023
Project Type
Product Mockup for Mozilla Builder's Incubator Application
My role
UX/ UI designer, Visual Design, UX Writer
Project Brief
Nidia's Flowers is a modern app/website designed to provide users and buyers to purchase flowers for various occasions. Their target users are people wanting beautiful premium flowers. The company needs to fix their checkout experience to increase revenue.
Problem
High rate drop out during checkout
Goal
Enhance the check out experience to increase revenue.
The process
Discover
Define
Insights
User Flow
Research
Competetive Analyst
Design
Ideate
High Fidelity Wireframes
Prototyping / Mockups
Low Fidelity Wireframes
Usability testing
Research
To understand our target users, we conducted an unmoderated usability study in a survey format. The participants handed 15 questions about the site that took 10 minutes to answer. We also wanted to see how the participants interacted with the site. The participants followed designated steps from entering the site to check out. The participants got to do this through video taping them selfs.The research below shows the most common pain points when using the website/app.
Questions
Participants
We had 20 participants with an even split of 10 women and 10 men. Age range was between 20 - 50 years. This was to cover as large of the population as possible and to get a good understanding. Participants were selected though email (subscribers) but also as a pop-up notification from the website. The participants got a giftcard worth 20 (dollar) to use on the site.
Results: Checkout Dropout Reason Rate
Analysis
Based on the interviews I found 2 common problems,
Obligated to make an account
Lack of trust to the site
See below how I have solved problems
Persona
Site Map
My goal here was to make strategic information architecture, decisions that would improve overall website navigation. The structure I chose was designed to make things simple and easy.
UI kit
Paper Wireframes
Final Product
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